Throughout the last decades, more and more companies came to the realization that change management is not only inevitable but a constant in any organization. The implementation of processes, methods and structures has become a must-have in any organizational development. So how come we are so well prepared for change, yet struggle with it so much?
Kotter’s eight success factors gave a good indication and support on how to implement change more effectively. Ultimately they all aim at one thing: the human factor.
Change mostly fails because the people involved and affected are not empowered, do not understand the vision or do not feel as part of the process. Integrating all stakeholders is key in order to initiate, realise and establish change. This means that a lot of different interests, working cultures and ways of communication have to be aligned.
The latter is one of the most difficult aspects. Even if there is a proper communication plan that accounts for the right information and exchange throughout the process, it is difficult to monitor whether everyone received and perceived the communication as it was intended. The success of change is based on the people and their understanding, so it’s important to create a continuous communication and a feedback mechanism that allows for a regular insight into the people’s mood and perception.
At teambay we work with a lot of different clients, industries and cultures. However, any type of change requires all of them to find the right approach to feedback and a tool to accompany the process. We worked on a set of questions that is intended to ease all stages of change from getting the vision across, up to institutionalising changes. We quickly realised that addressing all aspects around the change helps avoiding negative feelings towards the process and improves the implementation as problems are solved faster and new ideas emerge more easily and frequent. From mergers to relocations, people live through insecurities they want to address. It is crucial to listen to and empower people to make changes according to their needs.
Want to know about how to improve your communication and feedback during change processes? Book an Online Demo with our founder Sarah!