Werte im Unternehmen, Unternehmenswerte, company values

Everybody wants a job that they like and a company that makes them feel happy. Today’s working world is one in which the happiness of employees is of utmost importance, not only in order to retain staff, but also to maintain productivity. Company culture and company values go hand-in-hand in creating a great working environment.

Company values are those which a company breathes and lives by. What is most important to the company, not only in the way it sees its customers, its employees, but also the world? They are ingrained in the way the company is run and often used as a guide when making tough decisions.

Team norms refer to the way in which employees behave and interact with one another and their work.


Why are they beneficial?

Having company values encourages a sense of purpose and responsibility to one’s work. Treating employees as real people – so they know that their work is appreciated and respected. Give them the comfort to be themselves and unafraid to voice their ideas, feelings and concerns.

Establishing a core set of values and hiring people who align with these values is important, as the recruiting process is a strong tool for building company culture.

Additionally, you are able to assess cultural fit from the beginning. Having a set of core values allows future employees to determine whether they will be a good match for your company or not.


What can they be?

At teambay, the environment is centred around five team norms which new employees must agree on during the recruiting process and sign during onboarding. These are:

  • Respect – everyone is valuable and irreplaceable. Ideas and thoughts are respected, input isn’t dismissed but discussed openly.
  • Transparency – open, communicative and authentic. Challenges are worked on together. Thoughtful decision making.
  • Trust – issues kept in confidence. Everyone supports and works on answers together. Let people feel comfortable.
  • Humility and Accountability – commit to ideas agreed upon and take responsibility. Everyone is responsible for the big picture.
  • Ambition for progress – strive continuously for improvement


What do the giants do?

Company values can also be implemented on a large scale. For example, let’s look at the values of powerhouses Facebook and Google.

Facebook doesn’t have rules, it has values. They are:

  • focus on impact: focus on solving the most important issues
  • move fast: ‘we’re less afraid of making mistakes than we are of losing opportunities.’
  • be bold: take risks
  • be open: informed people make better decisions
  • build social value: build real value for the world in everything they do

Google has 10 ‘things they know to be true’:

  1. Focus on the user and all else will follow
  2. It’s best to do one thing really, really well
  3. Fast is better than slow
  4. Democracy on the web works
  5. You don’t need to be at your desk to need an answer
  6. You can make money without doing evil
  7. There’s always more information out there
  8. The need for information crosses all borders
  9. You can be serious without a suit
  10. Great just isn’t good enough

Even Zappos, famous for its company culture and consistently voted among one of the best places to work, has ten core values:

  1. Deliver wow through service
  2. Embrace and drive change
  3. Create fun and a little weirdness
  4. Be adventurous, creative and open minded
  5. Pursue growth and learning
  6. Build open and honest relationships with communication
  7. Build a positive team and family spirit
  8. Do more with less
  9. Be passionate and determined
  10. Be humble


How can I implement them?

If you want to introduce team norms or values into your workplace, Tim Cadogan, CEO of OpenX suggests in his 10 lessons in defining your company values:

  1. ask your employees how they want to interact with one another
  2. make sure everyone agrees on them and it’s not just the boss’ view
  3. everyone is aware of the values and has their own copy
  4. embed these values in the behaviour and decision making of the company
  5. make sure these values are constantly reinforced (for example, the teambay office has its team norms on its walls, to remind employees of what’s important)